I have a small website with some ads on it. Here are the ad results for SEP-22 to OCT-22:

Impressions     9,818
Clicks  1,281
Sales   2
Leads   0
Commission earned   $4.33 USD

That's a pretty normal month. Seems like I should be getting more sales for that volume of clicks. I've contacted the advertisers.

Any tips? What the heck am I doing wrong?